The Bud Light Stage was for decades the secondary stage during the festival, featuring up-and-coming, as well veteran acts such as Grace Potter, Corey Smith, Larkin Poe, Mitch Ryder & The Detroit Wheels" and Brett Young. Sales of Bud Light have dropped, and the marketing executive overseeing the partnership took a leave of absence, according to news reports. Mulvaney's video on Instagram was accompanied by the hastag #budlightpartner and featured them dressed as Holly Golightly from "Breakfast at Tiffany's" opening a can of Bud Light. Officials at TriStar did not return a phone call for comment.īud Light has faced backlash and calls for boycotts after a sponsored Instagram post by transgender influencer Dylan Mulvaney went viral in April. We are pleased that the sponsor is providing the product to us and, of course, when they requested that the stage be renamed the Ultra Stage, we readily agreed." "When we met with the sponsor last fall, we made the request to have the beer at both Riverbend and Riverfront Nights. "Michelob Ultra is the most requested beer among our guests," McCamish said. He said in a text the change request was made last year. The change was made at the request of TriStar Beverage of Chattanooga, the distributor for both Bud Light and Michelob Ultra, according to Friends of the Festival Executive Director Mickey McCamish. Change has been the name of the game for the Riverbend Festival in recent years, and the changes keep coming as the Bud Light Stage has been renamed the Ultra Stage.
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